Deflective

Terms and conditions

Last updated: 13 July 2026

These terms govern your use of the Deflective websites, web application and native iOS app (together, the "Service"). By creating an account or using the Service, you agree to these terms. If you do not agree, do not use the Service.

About Deflective

Deflective is a UK-based task-planning service that helps users capture, organise and schedule work using planning tools, optional artificial intelligence features and optional third-party integrations. References to "Deflective", "we", "us" and "our" mean the operator of the Service.

Eligibility and accounts

You must be at least 13 years old to use the Service. If you are under 18, you confirm that a parent or legal guardian has agreed to your use of the Service and these terms. You must provide accurate account information, keep your sign-in credentials secure and tell us promptly if you believe your account has been accessed without permission.

Your account is personal to you. You are responsible for activity under it and must not share, sell or transfer it to another person. We may require you to verify your identity or account ownership.

The Service and AI features

Deflective provides tools to organise tasks and suggest plans. AI responses may be incomplete, inaccurate or unsuitable for your circumstances. They are suggestions, not professional, medical, legal, financial or other specialist advice. You remain responsible for checking AI output and deciding whether to use it.

Do not rely on Deflective as the only record or reminder for urgent, safety-critical or legally significant deadlines. Calendar sync, notifications and other automated features can be delayed, unavailable or affected by device and third-party settings.

Your content

You retain ownership of content you submit to the Service, including tasks, notes and prompts. You give us a worldwide, non-exclusive, royalty-free licence to host, copy, process, transmit and display that content only as reasonably necessary to provide, secure and improve the Service, comply with law and exercise our rights under these terms. This licence ends when the content is deleted from our active systems, except where continued retention is legally permitted or required.

You confirm that you have the right to submit your content and that its use as described in these terms will not infringe another person's rights or break the law.

Acceptable use

You must not:

  • use the Service for unlawful, fraudulent or abusive activity;
  • upload malicious code or content that infringes another person's privacy, intellectual property or other rights;
  • attempt to gain unauthorised access to the Service, another user's account or connected systems;
  • interfere with, overload, probe or circumvent the Service's security, access controls, usage limits or payment controls;
  • scrape, copy, resell or exploit the Service except as permitted by law or with our written permission; or
  • use automated means to access the Service in a way that creates unreasonable load or disadvantages other users.

Third-party services

The Service can interact with third-party services such as Google Calendar, Firebase, OpenAI, Stripe and Apple. Their own terms and policies apply to their services. We are not responsible for third-party services, and their availability or features may change. You are responsible for keeping any connected account in good standing and for the permissions you grant to it.

You can disconnect Google Calendar in Settings. Deflective is designed to modify only calendar events it identifies as having created, but you should check important calendar information independently.

Plans, subscriptions and payment

Deflective may offer a free plan and paid monthly plans. Current features, prices and usage allowances are shown on the Pricing page and at checkout. Usage allowances reset according to the billing period shown in the Service and do not roll over unless we expressly say otherwise.

Paid subscriptions are processed by Stripe and renew automatically at the interval and price shown at checkout until cancelled. You authorise Stripe to charge your selected payment method. Taxes may be added where applicable. If a payment fails, we may retry it, restrict paid features or move your account to the free plan.

You can manage or cancel a subscription through the billing portal. Cancellation takes effect at the end of the current paid billing period unless the Service tells you otherwise. You will retain paid access until then, and your account will move to the applicable free plan afterwards.

Except where required by law, charges already paid are not refundable merely because you did not use the Service or cancelled during a billing period. Nothing in these terms limits any statutory cancellation, refund or other consumer rights you may have. To request a refund or exercise a statutory right, contact us using the details below.

If you are a UK or EEA consumer, you may have a legal right to cancel a new paid subscription within 14 days of entering the contract. By asking us to provide paid features immediately, you request that the service begins during that period. If you exercise the legal cancellation right, we may charge a proportionate amount for service supplied before you cancelled where the law permits. You can send a clear cancellation statement to the contact address below.

We may change paid-plan prices or features. We will give reasonable advance notice of a price increase affecting an existing subscription. You may cancel before the new price takes effect.

Intellectual property

The Service, including its software, design, branding and documentation, is owned by us or our licensors and is protected by intellectual property laws. Subject to these terms, we grant you a limited, revocable, non-exclusive, non-transferable licence to use the Service for your personal or internal business task planning. No other rights are granted.

If you send feedback or suggestions, you allow us to use them without restriction or payment, but we are not required to act on them.

Native iOS app

If you download Deflective through Apple's App Store, these terms are between you and Deflective, not Apple. Apple is not responsible for providing or supporting the Service. Your use of the app must also comply with the App Store terms and usage rules. To the extent permitted by the App Store terms, Apple is a third-party beneficiary of this section and may enforce it against you.

Availability and changes

We aim to keep the Service available but do not promise uninterrupted or error-free operation. We may maintain, update, suspend, withdraw or change parts of the Service for security, legal, technical or business reasons. We will give reasonable notice where a material change adversely affects paid users, when practicable.

You are responsible for maintaining your own copies of information that you cannot afford to lose.

Suspension and termination

You may stop using the Service at any time and may request account deletion by contacting us. Cancelling a paid subscription does not by itself delete your account.

We may restrict, suspend or terminate access where we reasonably believe you have materially or repeatedly breached these terms, created a security or legal risk, failed to pay charges due, or misused the Service. Where appropriate, we will give notice and an opportunity to resolve the issue. Provisions that by their nature should continue, including ownership, liability and governing-law provisions, survive termination.

Our responsibility to you

We do not exclude or limit liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or your statutory consumer rights.

If you are a consumer, we are responsible for losses that are a foreseeable result of our breach of these terms or failure to use reasonable care and skill. We are not responsible for losses that were not foreseeable, for matters outside our reasonable control, or for business losses where you use the Service wholly or mainly for personal purposes.

If you use the Service for business purposes, to the fullest extent permitted by law we exclude implied warranties and liability for loss of profit, revenue, business, anticipated savings, goodwill or indirect or consequential loss. Our total liability arising from the Service in any 12-month period will not exceed the greater of £100 and the amount you paid for the Service during that period.

Privacy

Our Privacy policy explains how we handle personal data when you use the Service.

Changes to these terms

We may update these terms to reflect changes to the Service, law or our business. We will post the revised terms and update the date above. If a change materially affects your rights, we will provide reasonable notice where practicable. Continuing to use the Service after the change takes effect means you accept the revised terms.

General terms

If any provision is found unenforceable, the remaining provisions will continue in effect. A delay in enforcing a right does not waive it. You may not transfer your rights under these terms without our permission. We may transfer our rights and obligations as part of a reorganisation, sale or transfer of the Service, provided this does not reduce your consumer rights.

These terms, together with the Privacy policy and any terms shown at checkout, form the agreement between you and us about the Service. No other person has a right to enforce these terms except Apple as expressly described above.

Governing law and disputes

These terms are governed by the laws of England and Wales. If you are a consumer, you retain any mandatory protections provided by the law of the country where you live and may bring proceedings in the courts available to you under applicable consumer law. Otherwise, the courts of England and Wales have exclusive jurisdiction.

Please contact us first so that we can try to resolve any concern informally.

Contact

Questions, complaints, statutory cancellation notices and account deletion requests can be sent to privacy@deflective.co.uk.